Teaching Unicorns
I don’t know what to write about today. I worked all day so that I could try to minimize the number of brush fires I would need to put out when I get back from four days on the road.
Tomorrow I leave for San Francisco for the MarTech Conference. This is THE conference for the world that I live in professionally at the moment. The world has changed, and we have undergone a convergence between technology, marketing, computer science, art, design, systems, communications, data and so many other things.
It has created a demand for a new kind of professionals. People who have the understanding to think with their left and right brains. People who are comfortable with creative and analytic thinking. People who understand technology and business. Unicorns. That is what they call them, Unicorns. They call them that because they are these mythical creatures that are almost never seen.
But we are going to start teaching people to be unicorns. Tomorrow I leave for San Francisco to talk to the unicorns, and tell them that we are almost ready to start teaching people to be unicorns so they can hire some.
This is so cool!
PEACE!
KT